While my international (non-African) audience already understand
how gift vouchers (work and) help save money while shopping online, and many of you
use vouchers regularly, it is not a common practice with Nigerians/Africans.
Suregifts is a relatively new gifts service company that helps Nigerians in this regard.
With an increase in ecommerce among Nigerians in the last
five years, there also arose the opportunity to help Nigerians shopping gifts online
for family and friends, buy the most cost-effective and suitable gift. This is
because the founders are three former employees (and data analysts) of Nigeria’s
first and largest ecommerce site Jumia.com
(Nigeria’s equivalent of Amazon.com and alibaba.com).
Olaoluwa Samuel-Biyi, Lawal Babafemi and Adeoye Ojo-discovered
that most guys who shopped online on Jumia did so to buy something for a female,
while most female shoppers too where buying male items for their significant
other. You can watch an interview they did here.
Suregifts, therefore, is the first Nigerian company to have discovered
the opportunity, and then innovated and conceptualised the solution, to help
Nigerians save money while shopping for gifts for their loved ones, spouse, employees,
and others.
Here is a video of how it works.
So, if you want to give your spouse, a friend or your
employees a non-cash gift and you don’t want to give a present that will be
inappropriate, please buy them a gift voucher on Suregifts.
With this gift
voucher, all they have to do is go to a specific ecommerce site- such as Jumia,
Spar/Park ‘n’ Shop, Samsung, Adam and Eve, Dealdey etc, and buy items worth the
amount on the voucher. And you can get to save money thereby.
The gift cards can
be filtered by occasion, location, gender, age, and price. If you’ve settled on
a card, it’s as simple as selecting the preferred gift card denomination,
deciding the mode of delivery and adding an optional message to the recipient.
The
recipient redeems the card either via e-mail or at a physical location.
They also offer generic “Suregifts Gift Cards” that can be redeemed at any
partner merchant — these cards don’t expire, and a "Gift Specialist" service — a type of virtual shopping assistant, to assist
you in generating good gifting ideas, or selecting/creating the perfect gift.
Use them and let me know what you think of their service. Thank you.
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